“ MASTERING THE LEATHER CRAFTMANSHIP IS MY PASSION ”
“Mastering the leather craftmanship is my passion”
With this phrase, Justiniano Alfonso convinced the entrepreneurs behind this dream, that he was the man for the job.
And they were right.
Years ago, two childhood friends and business partners in the banking industry were enjoying the weekend, looking for a couple of watches in Geneva, Switzerland after long days of work in Zurich.
After enjoying the process of choosing and now owning an exclusive time keeping masterpiece, the big question arrived: “How and where are we going to protect this investment?”
The most obvious answer was a safe box. But…
An ordinary safe box never offers the complete protection for our beloved time pieces and jewels. They are made of rough materials and finishes, and don’t offer a system for the proper maintenance of watch mechanisms. And, the most hated fact, was that most safe boxes are meant to be hidden and inaccessible, making them inconvenient for the day-to- day usage.
Back home, the decision was taken: “Building an accessible, functional, high quality, and beautiful safe box that blends in our home decoration to protect and indulge our treasures. In short, a piece of Art.”
The process was challenging. Only the best result was an option, so finding the right team to merge design, technology, steel, wood, and leather was not easy.
It was when Justiniano joined the team. With over 30 years of experience in leather craftsmanship, in luxury building, in teaching hundreds of now successful students on the Art of Leather Craftsmanship, and with a curriculum of working side by side with important interior designers and architects, accepted the challenge.
After years of research and development, and literally scratching four prototypes, Privee V was born.
The result was stunning. The perfection of the handmade French thread stitches, the brightness of the Italian High Gloss Plywood finish, and the safety guaranty of 9 steel bolds were all in perfect communion. That, what was meant to be a private project, became an admired masterpiece, and a company was born: Privee Luxury Safes.
Nowadays, Justiniano is not only Partner and Product Manager of the company. He is on a mission: “To deliver the world the most beautiful safes.”
He is part of the dream.
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